BEST FREAKING TEAM “GOOD VS. GREAT” TRAINING
The Task: Leveling Up from Good to Great
Our team already does a solid job—hitting KPIs, executing activations, and keeping things running smoothly. But the real goal? Taking it from good to great. That means not just checking boxes but making a real impact—getting creative, thinking strategically, and pushing the brand forward in ways that actually matter.
The Challenge: Avoiding the Bare Minimum Trap
Sure, we could keep doing what we’re supposed to do and call it a day. But where’s the fun in that? The challenge was figuring out how to move beyond just “meeting expectations” and start innovating. Some of the sticking points:
Making sure activations aren’t just happening but actually tying back to bigger brand campaigns.
Finding ways to stack KPIs so we’re getting the most out of every initiative.
Encouraging leadership at all levels—no gatekeeping, just knowledge-sharing and support.
Keeping things fresh so we don’t fall into autopilot mode.
The Solution: Reframing What “Great” Looks Like
To bridge the gap, we set some clear markers for what it really means to go from good to great:
Be Proactive & Innovative – If you see an opportunity, take it. Try new things. Find ways to make activations more impactful.
Work Smarter with KPIs – Instead of just hitting targets, think about how we can double dip on KPIs and get multiple wins from one effort.
Lead, No Matter Your Title – Share what you know, support each other, and don’t wait to be asked—just step up.
Execute with Intention – Stay organized, be strategic, and make sure everything we do serves a bigger purpose.
By focusing on these, we’re not just getting the job done—we’re making moves that actually matter.
Please note that the PDF above was created during a working session, so its informal and rough nature reflects that. It was developed in real-time, collaboratively with my team, and wasn't intended for presentation to a larger audience. :)